Tara LaFon Gooch

Hi Reader, I have to be honest with you about something. For years, I've been operating in a category that never fully fit. "Self-help" The books. The stages. The podcast. The frameworks. All of it got filed under that one little label. And for a long time, I let it. But here's what I've come to know: Self-help is incomplete (I know that may ruffle a few feathers). Not because the tools don't work. Not because the strategies aren't real. But because the premise is false. The idea that YOU...

Hi Reader, Last week I told you about my client Nia; the one who went for her dreams and absolutely crushed every goal she set out to accomplish. She did a TEDx talk, she landed a book deal, and this week, she made her first-ever TV appearance! Nia sat down at our partner station in New Mexico for her debut media interview; the segment aired on Fox News, The CW, and KRQE News 13. She got to go deep into her expertise in cybersecurity and talk about her new book, Trust Hacked: What Firewalls,...

Hi Reader, Nia Luckey and I just sat down for the third time on the podcast. And this one hit different. Her first two episodes, we talked about her story, her growth, her wins. This time, we went somewhere we hadn't gone before; inside the actual coaching relationship itself. Two years of working together! During that time, Nia has landed a TEDx talk, grew her personal brand, spoke at conferences as a keynote speaker and panel expert, was invited on podcasts, had a major career promotion,...

Hi Reader, Friend, Take a breath with me for a second, because what I'm about to share has been sitting on my heart for weeks. I stepped down as CEO of my company. Let me take you back for a second. This company started as a dream back in June of 2020, in the heart of the pandemic, while I was still in a corporate job, wondering if there was more for me than the life I'd built for everyone else's approval. I didn't have a roadmap, funding, or any idea what I was doing. I just had a feeling I...

Hi Reader, I’ve got a few things to share with you today... 1.) Free Podcast Course 🎙️ If you've ever thought about launching or growing a podcast, I built something for you. It's free, no catch. I poured everything I know from launch to growth into this course. And if you want my help you go further, my team and I are here for you. Just reply to this email. Free Course Access 2.) The Discernment Series Drops Tomorrow Tomorrow, I'm releasing five solo episodes on the GRASP Confidence Podcast...

Hi Reader, I'm excited to share that Dr. Susie Hansley's TEDx talk is officially live! Here's a snapshot of her talk. 👇 We've all been taught that emotions are a sign of weakness; that real strength means pushing through, staying in control, and never letting anyone see you sweat. In this talk, Susie makes the case that this belief is exactly what's keeping so many of us stressed, disconnected, and burned out. Drawing on neuroscience and evolutionary biology, she breaks down why suppressing...

Hi Reader, Here's something most aspiring TEDx speakers don't know about me. I don't just coach TEDx talks. I sit on the other side of the table as an event curator, deciding who gets the red circle and who gets a polite "not this time." And here's the truth: I've never once said no to someone because they weren't talented, smart, or accomplished enough. They get rejected because their idea wasn't ready. Sometimes it wasn't one idea at all; it was five good ideas, wrestling each other for the...

Hi Reader, A little while back, you watched me speak virtually in a studio. It feels like forever ago! I wanted to reintroduce myself, because there's more to what I do than that one talk. I'm the CEO of Best Branding Solutions, and I help subject-matter experts, founders, and thought leaders land TEDx talks that actually open doors; not just a talk for the sake of a talk, but one that becomes the foundation for everything else you build after it. Here's the recording from when I spoke, in...

Hi Reader, Quick question… 🤔 If someone found you online today for the very first time, would your brand presence immediately communicate the level you’re operating at? Or would they have to piece it together themselves? This is something I’ve been thinking about a lot lately because I see it constantly with high-level experts, physicians, founders, and thought leaders. They have the experience, degrees, certifications, and the credibility. But their online presence still reflects an older...